About Us

Our Promise

We created HICKIES to make sure nothing stands in your way. Nothing in the way of that first big game, that last-minute flight home, that 26th mile, that final month of recovery. 
While everyone else has been innovating shoes, making them lighter, faster and more comfortable, our team at HICKIES has been focused on your laces. Why? Because your shoes do nothing for you if you can’t get them on in the first place. Life is meant for going places. So, wherever you’re headed, we’ll help take you there.

We've Got Fans

Alessandra Ambrosio

Baratunde Thurson

Chloe Moretz

Danny Willett

Gigi Hadid

Jessica Alba

Kayla Itsines

Kendall Jenner

Perrey Reeves

Ron Artest

Selma Blair

"The idea of an alternative to the traditional shoelace is gaining traction now."

"The sneaker hack you didn't know you needed."

"While you might save a minute each day, this hack comes from their ability to customize fit."

"Sneakers improve constantly, but the laces, they just stay the same. That is, until now."

"HICKIES’ lacing system is revolutionizing the sneaker game."

"Some of fashion's most influential celebrities have been ditching their laces."